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SEGA may no longer be seen as an industry giant, but the company’s management still knows how to make savvy business moves, especially when it comes to acquiring smaller firms.
The publisher recently released its financial report for the first quarter of the 2024 fiscal year, revealing a positive trend. The sales of its Entertainment Contents division, which includes video games, jumped by 34%, reaching 72.7 billion yen (approximately $493.3 million). Interestingly, overall sales and net profit for the corporation dipped by 3.2% compared to the previous year.
Despite this, revenue saw a remarkable 181.5% increase. SEGA attributes this growth to the successful launch of Shin Megami Tensei V: Vengeance (with 500,000 copies sold in the first three days), the achievements of Unicorn Overlord, and the recent re-release of Persona 5 Royal (adding 790,000 copies to the Persona series), along with the acquisition of Rovio.
It’s worth noting that SEGA purchased Rovio, the studio behind Angry Birds, last August in a deal worth $776 million.
