Reports: Activision Starts Using Neural Networks for Content Creation

In recent years, neural networks have become a hot topic. Many studios have begun integrating AI into their development processes, including Activision.

According to Wired, an increasing number of studios are adopting neural networks, mainly to compensate for the shortage of artists following last year’s mass layoffs. Activision is particularly enthusiastic about this trend. The company has approved the use of generative AI (including open-source tools) for creating concept art and marketing materials, assuring employees that all in-game assets will still be created by humans. However, in Call of Duty: Modern Warfare III, there is already a skin almost entirely generated by neural networks. Additionally, Activision encourages outsourcing to artists who use AI, overlooking legal issues and plagiarism concerns, as there are currently no regulations limiting neural networks.

Other major studios are also considering the use of generative AI but are approaching it more cautiously. Blizzard, for instance, prohibits the use of open-source neural networks but is developing its own internal program. Riot Games is working on similar projects but has not yet achieved notable success. Previously, the author of the Cyberpunk 2077 sequel criticized the use of such tools.

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