PS4 Saved AMD from Bankruptcy

In the early 2010s, analysts predicted AMD’s demise by 2020. However, a partnership with Sony turned the tide for the American component manufacturer. The unprecedented sales of the PS4, reaching 117 million units by 2022, generated massive revenue, and the console’s APU was, of course, supplied by AMD.

Sony also faced challenges during the PS3 era. The expensive and complex CELL chip made game development difficult and hindered console sales.

The hybrid APU for the PS4 provided the perfect solution for both companies: Sony gained technology that attracted game developers, and AMD secured a significant client. Additionally, Sony effectively marketed their console, especially against the poorly received Xbox One, leading to the PS4’s success.

This achievement was proudly highlighted in the resumes of APU developers. For instance, Renato Fragale, AMD’s Senior Director of OEM Client Solutions for Consumer and Gaming Systems, noted in his CV that the PS4 “is considered one of the most successful launches in AMD’s history, helping the company avoid bankruptcy.”

  • Say

    Related Posts

    SpaceX Reveals Plan for “Decommissioning” the ISS
    • SaySay
    • July 21, 2024

    SpaceX has unveiled its role in deorbiting the International Space Station (ISS) by the early next decade. NASA plans to pay Elon Musk’s company up to $843 million for its…

    Continue reading
    Hydrogen Air Taxi Flies Over 800 Kilometers
    • SaySay
    • July 21, 2024

    Startup Joby Aviation has unveiled a modified version of its signature vertical takeoff and landing air taxi. The first test flight confirmed the effectiveness of the technology using hydrogen fuel.…

    Continue reading

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    You Missed

    Elon Musk Reveals When the Optimus Robot Will Start Working in Factories

    • By Say
    • July 23, 2024
    • 1 views
    Elon Musk Reveals When the Optimus Robot Will Start Working in Factories

    NTT Sorority has unveiled the nwm ONE—open-back headphones with sound leakage protection.

    • By Say
    • July 23, 2024
    • 1 views
    NTT Sorority has unveiled the nwm ONE—open-back headphones with sound leakage protection.

    MAXSUN has released an affordable motherboard for AMD Ryzen 9000 processors.

    • By Say
    • July 23, 2024
    • 1 views
    MAXSUN has released an affordable motherboard for AMD Ryzen 9000 processors.

    YouTube Relic: Video of Herobrine’s First Appearance in Minecraft Found

    • By Say
    • July 22, 2024
    • 5 views
    YouTube Relic: Video of Herobrine’s First Appearance in Minecraft Found

    Samsung Patents Accordion-Style Tablet with Expandable Screen

    • By Say
    • July 22, 2024
    • 4 views
    Samsung Patents Accordion-Style Tablet with Expandable Screen

    The End: Showrunners of The Witcher Series Conclude Plot for Fifth Season

    • By Say
    • July 22, 2024
    • 4 views
    The End: Showrunners of The Witcher Series Conclude Plot for Fifth Season