Expensive Yet Unknown: Most People Worldwide Don’t Know About NVIDIA

In New York, it’s hard to imagine readers of tech forums who haven’t heard of NVIDIA. Recently, it even became the most valuable company globally, driven by the growing demand for graphics accelerators in artificial intelligence applications. Surprisingly, though, this tech giant remains relatively unknown on a global scale.

According to a study by consulting firm Interbrand, NVIDIA does not rank among the top 100 most iconic and recognizable brands worldwide. Leading the list is Apple, followed by Microsoft, Amazon, Google, and Samsung. The top 100 includes a variety of brands related to automobiles, clothing, food, and jewelry. Even telecommunications equipment manufacturer Cisco ranks 15th, and Oracle sits at 19th. Yet, the world’s leading graphics card manufacturer is conspicuously absent from the list.

Interbrand analysts suggest that NVIDIA’s rapid ascent to becoming the most valuable company happened so quickly that it didn’t have the time to build brand recognition. Additionally, the company hasn’t significantly invested in efforts to increase its brand visibility.

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