Apple is seeking an alternative to OpenAI in China.

ChatGPT is banned in the Middle Kingdom, prompting Apple to urgently search for a replacement for OpenAI’s service. In China, before launching an LLM-based chatbot, regulatory approval is required. In March of this year, 117 such applications were approved, all exclusively from local developers.

For Apple, the Chinese market is second in importance only to the USA. Earlier in 2024, the company explored obtaining permission to use an AI model with a foreign language. However, regulators subtly hinted that it wouldn’t be possible, leading the company to seek partners.

Samsung faced a similar situation when launching its current flagship models with neural capabilities in China. Globally, the company uses the power of its AI and Google Gemini. The latter is banned in China, so Samsung collaborated with Baidu and Meitu. It’s quite possible that Apple will follow a similar path.

In addition to the actual ban on ChatGPT, local manufacturers in China are exerting pressure on the company. Analysts from Counterpoint forecast that Huawei’s market share will increase from 13% to 17%, while Apple’s will decrease from 18% to 16%.

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