AMD to Focus on AI and Software Development

AMD has processors, graphics chips, and other hardware, but the company believes it hasn’t sufficiently focused on software development. Now, that’s about to change, positioning AMD more like Intel or NVIDIA.

Software will become the centerpiece of the company’s ecosystem and won’t just be seen as something created solely to support hardware. The approach will resemble NVIDIA’s strategy of developing software to enhance its hardware, not just support it. A good illustration is tessellation: AMD introduced it two generations before NVIDIA, but developers only took notice after Microsoft standardized processors in DirectX 11 API. A similar situation occurred with Mantle and DirectX 12.

The goal of the new strategy is to foster collaboration with software developers so they can fully leverage the hardware capabilities. Additionally, AMD has engaged major software companies like Microsoft, Adobe, and OpenAI to understand their hardware needs. Based on this feedback, AMD is now charting its roadmaps so partners can align their products with the company’s future hardware.

Among other innovations, AMD plans to accelerate hardware development and establish an annual release cycle for new AMD Instinct video processors. The company is also working to create a unified architecture for graphics and central processors, which should streamline the development of accompanying software.

Implementing this new approach is expected to take 3–5 years.

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